Thursday, 22 December 2011

BIC Presentation : Track Soft Tracking Device

BIC Presentation on 21 December 2011. Below are the slides of our group's presentation.












Picture of MIT group presentation...



Wednesday, 7 December 2011

Entrepreneurial Marketing

In this chapter what has been covered during the lectured session are as below :

1.Explain the purpose of market segmentation.
2.Describe the importance of selecting a target market.
3.Describe the importance of the ability to position a company’s products on benefits rather than features.
4.Identify the four components of the marketing mix.



The Process of Selecting a Target Market and Positioning Strategy consist of three which are :

• Segmentating the market,
• Select a target market and
• crating a unique positioning strategy


The Four Ps of Marketing for New Ventures are :

• Price
• Place
• product
• Promotion



Direct selling

Industry and Competitor Analysis

What is Industry Analysis?

Industry

o An industry is a group of firms producing a similar product or service, such as airlines, fitness drinks, furniture, or electronic games.

Industry Analysis

o Is business research that focuses on the potential of an industry.


What is Industry Analysis Important?

Once it is determined that a new venture is feasible in regard to the industry and market in which it will compete, a more in-depth analysis is needed to learn the ins and outs of the industry.

The analysis helps a firm determine if the niche market it identified during feasibility analysis is favorable for a new firm.



How Industry and Firm-Level Factors Affect Performance

Firm Level Factors

o Include a firm’s assets, products, culture, teamwork among its employees, reputation, and other resources.

Industry Level Factors

o Include threat of new entrants, rivalry among existing firms, bargaining power of buyers, and related factors.

Conclusion

o In various studies, researchers have found that from 8% to 30% of the variation in firm profitability is directly attributable to the industry in which a firm competes.



The Five Competitive Forces Model



Industry Types and the Opportunities They Offer

Emerging Industries

o Industries in which standard operating procedures have yet to be developed.

§ Opportunity: First-mover advantage.

Fragmented Industries

o Industries that are characterized by a large number of firms of approximately equal size.

§ Opportunity: Consolidation.

Mature Industries

o Industries that are experiencing slow or no increase in demand.

§ Opportunities: Process innovation and after-sale service innovation.

Declining Industries

o Industries that are experiencing a reduction in demand.

§ Opportunities: Leadership, establishing a niche market, and pursuing a cost reduction strategy.

Global Industries

o Industries that are experiencing significant international sales.

§ Opportunities: Multidomestic and global strategies.


Competitor Analysis

What is a Competitor Analysis?

o A competitor analysis is a detailed analysis of a firm’s competition.

o It helps a firm understand the positions of its major competitors and the opportunities that are available.

o A competitive analysis grid is a tool for organizing the information a firm collects about its competitors.

Types of Competitors New Ventures Face