In this chapter what has been covered during the lectured session are as below :
1.Explain the purpose of market segmentation.
2.Describe the importance of selecting a target market.
3.Describe the importance of the ability to position a company’s products on benefits rather than features.
4.Identify the four components of the marketing mix.
1.Explain the purpose of market segmentation.
2.Describe the importance of selecting a target market.
3.Describe the importance of the ability to position a company’s products on benefits rather than features.
4.Identify the four components of the marketing mix.
The Process of Selecting a Target Market and Positioning Strategy consist of three which are :
• Segmentating the market,
• Select a target market and
• crating a unique positioning strategy
The Four Ps of Marketing for New Ventures are :
• Price
• Place
• product
• Promotion
Direct selling
