a) Course Introduction
Why become an Entrepreneur?
The Entrepreneurial Journey
Planning a Business Venture
Class Activity1:
Flying a Jet Plane
Comp. Formation(5) & Reg. Business Card
b) 1.0 Entrepreneur & Entrepreneurship
The Entrepreneur / The Founder, Entrepreneurial Process, Myth & Perceptions, Identity
Project Briefing: i-Usahawan
i. Pick a Module ! – Blogspot
Assignment1: i-Usahawan
ii. Profile of Ent by Pop Product & articles of Usahwn Jaya & Grad Usahwn.
Class Activity2:
Brain Profiling
c) 2.0 Creativity and Innovation
Invention, Creativity, Innovation
Interview Briefing:
Profile of Usahawan Jaya
Class Activity3:
Product Ideas in Diff Context
d) HARVARD BUSINESS SCHOOL - Case Study 1
UTM MicroCredit – HEP?
HBS Case Title: AirAsia – Flying Low Cost with High Hopes
Briefing: UTM Micro Credit
e) 3.0 Idea Generation and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
Blue Ocean Strategy
Class Activity4: Eureka
BIC: Brainstorming
f) 4.0 Feasibility Analysis
Product/ Service, Industry/ Target Market, Organizational, Financial Feasibility Analysis
BIC: Analysis
g) 5.0 Entrepreneurial Business Model
Business Model, Revenue Model, Value Proposition
Analysis & Dev. of BM
i-Usahawan
h) 6.0 Entrepreneurial Strategy
Industry and Competitors Analysis – Porter Competitive Forces and Strategy; Blue Ocean
Competitor Analysis of
i-Usahawan
i) 7.0 Business Plan
Reasons for BP, Who Reads the BP, Guideline, Outline of the BP, Presenting the BP
Assignment2: BPlan Dev of
i-Usahawan
Project Presentation:
i-Usahawan module
j) 8.0 Entrepreneurial Finance
Funding Opportunities, Grants, Competition
Bootstrapping, Elevator Pitch
k) 9.0 Entrepreneurial Marketing
4Ps, Social Networks and Entrepreneurs
l) 10.0 Business Ethics
